French formulation philosophy.
We started French DNA because beauty routines shouldn't have to choose between working and being simple. Here's the thinking behind every bottle.
A frustrating skin concern. A trip that changed the plan.
French DNA didn't start in a lab or a boardroom. It started with our founder dealing with persistent skin concerns that diet changes and the usual routines weren't fixing.
A trip introduced him to a range of French skincare — formulas that actually delivered visible results. But there was a catch: pricing built for a market where that kind of formulation is standard, not a splurge. For most people in India, that price tag put it out of reach.
That gap — between skincare that genuinely works and skincare most people can actually afford — is what French DNA set out to close: French-level formulation standards, priced for real life in India.
Nature inspires. Science formulates. Beauty
Plant-Powered · French-Inspired · Made for India · Simple Routines
Four ideas, in every formula.
Built by people who've built brands before.
Shobhit Katiyar
Over two decades in brand management and marketing across categories including ceramics and hospitality. Built his understanding of distribution and consumer behaviour co-founding and scaling the La'Chef restaurant chain from a single outlet to nine.
Neetu Katiyar
A background in food science through to doctorate level brings a research-driven lens to how French DNA approaches ingredient composition, safety and formulation.
Govind Rawat
A hospitality management background and over two decades scaling operations and customer experience, including co-founding the La'Chef restaurant chain.
Why we do this, and where we're headed.
French-level formulation. Priced for real life in India.
We set out to bring the same formulation standards found in premium French skincare to Indian consumers — without the import price tag that puts it out of reach for most people.
Self-care as a daily habit, not an occasional luxury.
We want quality skin and hair care to be something people build into everyday life — not something they save up for or ration out. Affordable, effective, and part of the routine.
Fewer shortcuts, better sourcing.
We're working toward responsibly sourced ingredients and more recyclable packaging across the range, and continuing to look for ways to reduce our footprint through production — not as a one-time initiative, but an ongoing standard we hold formulations to.
Real support, not a chatbot script.
Questions about a routine, feedback on a product, or help figuring out what fits your skin or hair — our support team is there for it. Trust isn't a tagline here; it's the thing we're most protective of as we grow.
From ingredient to routine, in four steps.
Start with the concern, not the trend
Every formula begins with a specific, everyday problem — frizz, tanning, breakage — not a passing ingredient fad.
Select ingredients with a purpose
Every active in the formula is there because of the role it plays, not to pad a label. If it's on the ingredient list, it's doing something.
Formulate for real Indian conditions
Heat, humidity, hard water and sun exposure aren't edge cases in our testing — they're the baseline.
Back it with a guarantee
We ask you to give a routine real time to work — and back that ask with a 60-day money-back guarantee.*
Milestones, as they happen.
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French DNA was founded
Born with a vision to create effective, thoughtfully formulated haircare that makes everyday hair routines simpler.
First products launched
French DNA introduced its first haircare products, created to address everyday hair concerns while making healthy hair easier to maintain.
Expanding the French DNA range
Building on customer feedback and evolving haircare needs, French DNA continued expanding its product range and reaching more customers.
Building better haircare routines
Every new product starts with the same question: does this make someone's haircare routine simpler, better, and more effective?
We stand behind every routine we sell.
Try any French DNA product for 60 days. Use it consistently, give it time to work — and if you don't love the results, you may be eligible for a refund under our guarantee policy.
*Terms, eligibility and claim conditions apply.
Backed by more than reviews.
Disclaimer- Event appearance does not imply celebrity endorsement