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Clean Hair. Smoother Feel. Plant-Powered Nourishment.

KERATIN SHAMPOO

KERATIN SHAMPOO

A keratin-powered shampoo designed to cleanse the scalp and hair while helping improve softness, smoothness, shine and everyday manageability.

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PRODUCT DESCRIPTION

Volume & Density Boost Hair Therapy

Give your hair a stronger, fuller and smoother-looking appearance with French DNA Keratin Shampoo — a plant-powered, sulfate-free formula designed to gently cleanse the hair and scalp while helping remove hard-water mineral build-up.

Tested for performance with 800–920 TDS hard water, it helps cleanse mineral residue such as calcium and magnesium that can leave hair feeling rough, heavy and difficult to manage. The formula combines plant keratin, proteins, peptides and nourishing botanical extracts to support stronger-feeling, smoother and more manageable hair.

Key Benefits

✓ Hard-Water Performance* — Tested with 800–920 TDS hard water.
✓ Mineral Build-Up Cleansing* — Helps cleanse calcium, magnesium and hard-water residue from the hair and scalp surface.
✓ Volume & Density Support* — Helps hair appear fuller, thicker and more voluminous.
✓ Breakage & Hair-Fall Support* — Helps reduce hair fall associated with hair breakage.
✓ Stronger, Smoother Hair — Helps improve the feel and manageability of the hair.
✓ Fresh, Clean Scalp — Tea Tree Oil and botanical extracts help support a refreshed scalp feel.
✓ Rich, Creamy Foam — Provides a comfortable cleansing experience without harsh sulfates.

Powered by Plant Keratin & Hair-Loving Actives

Hydrolyzed Quinoa Keratin helps condition and reinforce the hair fibre while supporting strength, smoothness and manageability.

Olive, Sunflower & Argan Oils help nourish and condition the hair, while Niacinamide and Panthenol (Pro-Vitamin B5) support healthier-feeling strands.

Green Coffee, Licorice Root, Tea Tree Oil and Aloe Vera help support a clean, balanced and refreshed scalp environment.

90-Day Hair Therapy

Use consistently as part of your regular haircare routine to support stronger, smoother and fuller-looking hair with improved appearance of volume and density.*

Plant-Powered • Vegan • Sulfate-Free • Paraben-Free • Toxin-Free • No Steroids

Suitable for regular use, including color-treated hair.

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SCIENCE

Keratin is the structural protein your hair is already made of — when hair is damaged from heat, color or everyday friction, the outer layer roughens up and stops reflecting light evenly, which is what reads as "dull" or "frizzy." Hydrolyzed Plant Keratin is small enough to bind to those rough spots on the hair shaft, temporarily smoothing the surface.

That only works, though, if the rest of the formula doesn't strip it back out. This shampoo uses a milder surfactant base — Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine and related cleansers — instead of harsher sulfates, so the scalp gets cleaned without over-drying hair that's already trying to repair itself.

Olive Fruit Oil, Sunflower Seed Oil and Argan Kernel Oil sit in the formula for lightweight nourishment, while Niacinamide and Panthenol are included to support hair's texture and resilience over repeated washes. Licorice Root Extract and Green Coffee Extract round out the formula for scalp comfort, and Guar Hydroxypropyltrimonium Chloride is there specifically to reduce tangling, since damaged hair tends to knot more.

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KERATIN SHAMPOO

WHY YOUR HAIR WILL LOVE THIS SHAMPOO

Your shampoo shouldn't only remove dirt.

It should also leave your hair feeling comfortable, clean and ready for the next step.

French DNA Keratin Shampoo combines cleansing with nourishing and conditioning ingredients designed to support a smoother, softer and more manageable hair feel.

Designed to leave your hair feeling:

CLEANER
SOFTER
SMOOTHER
NOURISHED
MORE MANAGEABLE
```
Loved by Creators

See it in real routines.

See how our products fit into your everyday routine.

YOUR WASH-DAY ROUTINE

01
WET

Start with thoroughly wet hair.

Make sure your scalp and hair are completely wet before applying shampoo.

02
APPLY

Apply the right amount.

Apply an appropriate amount of shampoo to your scalp and hair.

03
MASSAGE

Cleanse the scalp gently.

Massage into the scalp and hair to create a rich lather.


04
RINSE

Rinse thoroughly.

Wash away the shampoo and everyday buildup.

CLEANSING + NOURISHMENT IN ONE STEP.

WHAT MAKES THIS SHAMPOO DIFFERENT?

PLANT KERATIN
A plant-derived keratin ingredient incorporated into the formulation to support smoother, healthier-looking hair.
NOURISHING OILS
Sweet Almond, Coconut and Onion Seed Oils provide nourishing and conditioning support.
HAIRCARE + SCALP CARE
The formulation combines cleansing with ingredients selected for everyday haircare.
SMOOTHNESS & SHINE
Designed to help hair feel softer, smoother and more manageable after washing.
SIMPLE EVERYDAY ROUTINE
Easy to incorporate into your regular hair-washing routine.
INGREDIENTS THAT DO THE WORK

What's inside, and why.

01

Hydrolyzed Plant Keratin & Hair Protein

bind to rough, damaged areas on the hair shaft to temporarily smooth texture and reduce frizz.
02

Sodium Lauroyl Sarcosinate & Cocamidopropyl Betaine

mild, sulfate-free cleansers that lift dirt and oil without over-stripping hair.
03

Olive Fruit Oil, Sunflower Seed Oil & Argan Kernel Oil

plant oils included for lightweight nourishment without weighing hair down.
04

Niacinamide

supports hair's overall texture and condition with regular use.
05

D-Panthenol (Pro-Vitamin B5)

helps improve hair's softness and flexibility, reducing breakage from everyday handling.
06

Licorice Root Extract & Green Coffee Extract

botanical extracts included to support scalp comfort.
07

Guar Hydroxypropyltrimonium Chloride

a conditioning agent that helps reduce tangles, making hair easier to comb post-wash.
08

Aloe Vera Powder & Tea Tree Oil

included for their soothing properties on the scalp.

Backed by more than reviews.

A Proud Recognition for FRENCH-DNA™️
Was honored at the Global Business Awards 2024 for excellence in beauty & hair care, with the award presented by renowned Bollywood actor and humanitarian Sonu Sood — celebrated for his memorable films and widely admired for his remarkable humanitarian efforts during the COVID-19 pandemic.
ASHNEER GROVER WITH FRENCH DNA™️
Co-founder & Former MD, BharatPeShowcasing the FRENCH DNA™️ Plant-Based Hair Care Collection at Bharat Business Awards 2025, where he appreciated the brand’s product presentation & packaging. Organized by TAIIKI | FRENCH DNA™️ – Gift & Event PartnerEvent appearance does not imply celebrity endorsement.
FRENCH-DNA™️ with Gitanjali Mishra at YUVA Badminton League, Jaipur 2025
FRENCH DNA™️ presenting its plant-based beauty collection to television actress Gitanjali Mishra at YUVA Badminton League, Jaipur 2025.
FRENCH DNA – INDIASTAR 2024
French DNA’s packaging was honoured with the prestigious INDIASTAR 2024 by the Indian Institute of Packaging, recognizing excellence in packaging


Disclaimer- Event appearance does not imply celebrity endorsemen
WHO IS THIS SHAMPOO FOR?

YOUR HAIR MIGHT NEED THIS IF...

✓
Your hair feels dry after washing.
The formula combines cleansing with nourishing ingredients to support a more comfortable hair feel.
✓
Your hair feels rough.
Plant Keratin and conditioning ingredients are designed around smoother-feeling hair
✓
Your hair gets frizzy.
The formula is designed to support smoothness and manageability.
✓
Your hair looks dull.
Nourishing oils and conditioning ingredients help support healthier-looking, shinier hair.
✓
Your hair feels difficult to manage.
The formula is designed to help leave hair softer and easier to handle.
✓
You want a simple shampoo with purposeful ingredients.
Use it as the first step in your wash-day routine.
How to Use

WET → APPLY → MASSAGE → RINSE.

01
WET
Wet your hair thoroughly.
02
APPLY
Apply an appropriate amount of shampoo
03
MASSAGE
Massage gently into your scalp and hair.
04
RINSE
Rinse thoroughly.
05
PLANT MILK
Follow with Plant Milk Conditioner
How We Compare

Keratin-focused haircare with plant-powered nourishment.

French DNA
Typical Market
Hydrolyzed Plant Keratin
✓
× Rarely featured
Niacinamide + Panthenol (Pro-Vitamin B5)
✓
× Rarely offered together
Sulfate-Free Cleansing System
✓
× Often uses harsher sulfates
Plant Oil Blend — Olive, Sunflower & Argan
✓
×  Rarely featured together
Keratin + Nourishing Oils + Hair-Support Ingredients
✓
× Rarely offered in one formula
Cleansing + Smoothing + Conditioning Support
✓
× Rarely offered
60
DAYS, RISK FREE

Try it for 60 days. Love it, or get your money
back.*

Use the routine consistently and give it time to work. If you don't love
the results, you may be eligible for a refund under our guarantee
policy.

*Terms, eligibility and claim conditions apply.

Before Your Checkout

Yes. Use it according to your normal hair-washing routine.

The product is designed around cleansing, nourishment, softness and manageability, making it suitable for hair that feels dry or rough.

The formula is positioned around smoothness and manageability, which can help hair feel easier to handle.

Yes. Plant Keratin is part of the product's current ingredient positioning.

The current French DNA product positioning states Sulphate & Paraben Free.

Hair fall can have many different causes. This shampoo should not be presented as a medical treatment for hair loss.

For hair that feels dry, rough or difficult to manage, following shampoo with conditioner creates a more complete haircare routine.

Customers are saying

4.98 ★ (49)
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Ready for smoother hair days?

Give your hair a wash-day routine built around cleansing and nourishment.

French DNA Keratin Shampoo
Plant Keratin. Nourishing oils. Smoother-feeling hair.
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